What is a cookie?
A cookie is a small piece of data sent from a web page and stored in a user's web browser, mobile phone or another device. Cookies enable many of the functionalities on our websites and help us enhance a smooth user experience. We use the term "first-party cookies" for cookies set by us and the term "third-party cookies" for cookies set by third-party technology vendors.
Below we list different categories of cookies that we use on our websites. For each category, we also list most often used tools.
1. Strictly necessary cookies
Our website needs these cookies to work correctly. They enable some basic functionalities, such as buying on-line, using logged-in services or chatting with our customer service. These cookies do not store any personally identifiable information.
2. Performance & user experience cookies
These cookies collect anonymous information that helps us understand how visitors interact with our website. They allow us to improve user experience and offer more relevant content, and they enable our website to remember information that changes the way it works or looks.
These cookies do not store any information that can be used to directly identify a person, but they can be used to identify a person indirectly together with other information we have about you. This is done on aggregated level for statistical purposes.
- Microsoft Application Insights (first-party cookies)
Used to collect statistical data about web site usage, load times and more. The cookie stores a unique identifier to recognize users on returning visits over time. The data is anonymous and is not connected to any identified individuals.
- Dynatrace (first-party cookies)
Dynatrace relies on browser cookies to correlate user interactions in the browser with general page and backend performance metrics. Cookies are mainly used to monitor site performance.
- Visual Website Optimizer (first-party cookies)
Visual Website Optimizer is a tool used for A/B testing, scroll depth analysis, click analysis etc. When we use Visual Website Optimizer we are making sure that no personal data is collected. Cookies set by this tool is eg used to make sure that the same user interface variant is displayed for each visit if a user is participating in a design experiment.
- Google Analytics (first-party cookies)
Google Analytics cookies register a unique ID and collect statistical about how the visitor uses the web site. It also tracks the user across devices and marketing channels and collects data about the visitor's devices. Google Analytics does not store any information that can be used to directly identify a person, but it can be used to identify a person indirectly together with other information we have about you.
- Confirmit (third-party cookies)
Confirmit is used for creating surveys that help us collecting feedback from visitors' experiences.
- MyNewsdesk (first-party cookies)
MyNewsdesk is a digital service where press releases, images and videos are published and from where this information is shown on our website.
- Sleeknote (Piwik Analytics) (third-party cookies)
Piwik statistics are used in relation to the Sleeknote service. Sleeknote is used for providing the user an easy way to request a contact from us.
- Trustpilot (first-party and third-party cookies)
Trustpilot is a service for gathering and displaying customer reviews.
- HubSpot (first-party cookies)
HubSpot is a lead nurturing system that can be used for creating contact forms and publishing content for the user.
3. Advertising & targeting cookies
These cookies are set by advertising and targeting platforms. They are used for understanding visitors' interests and offering more relevant and personalized experiences. You will see ads on third-party websites based on your behavior and interests on our site.
These cookies do not store any directly identifiable personal information, but they may identify your browser and internet device. If you do not allow these cookies, the advertising you see will be less relevant to you.
- HubSpot (third-party cookies)
HubSpot is a lead nurturing system that can be used for tracking users' behavior to be further utilized for personalized marketing & targeting.
- Adform (third-party cookies)
An ad platform that collects data to measure the effect of ads and what a visitor does on a web site in relation to ads that are shown. Adform is also used to identify a site visitors interest in a specific product and to show more relevant ads for specific target audiences.
- Bing (third-party cookies)
A search engine provided by Microsoft, cookies contain a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains.
- Doubleclick / Google Ads (third-party cookies)
Doubleclick is subsidiary of Google and an ad platform for digital advertising. It is also used to collect data to measure the effect of advertising and can be used to identify user groups to target digital advertising to, based on data about previous visits on a website.
- Facebook (third-party cookies)
A social media platform that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
- LinkedIn (third-party cookies)
A social networking service that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
- Youtube (third-party cookies)
A video sharing service that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
4. Advanced analytics & targeting
Within this category we use online identifiers to enrich your online behavioral statistics with information we have about you to provide us better understanding of user behavior. This information is used for advanced analytics, advertising and targeted marketing purposes. Your data is never sold to third parties and is only used to either improve your experience by providing more relevant content or avoiding to provide irrelevant content.
How to choose your cookie settings and control cookies?
Open cookie settings to manage certain types of cookie settings.
If you want to totally opt-out of having cookies stored on your browser, you can change the security settings of your web browser and choose to not accept any cookies. Common web browsers are Chrome, Firefox, Internet Explorer and Edge.
You can also change your web browser settings so that you get a warning every time a site is trying to set a cookie. You can then decide for each cookie if you want to accept it or not.
More information about how to handle cookies in your web browser can be found at www.aboutcookies.org.
More information about targeted advertising based on your Internet usage can be found at www.youronlinechoices.eu.