If helps a lot report

In our If helps a lot report, we share business insights and customer highlights from the quarter. On this page, you can read snippets from the report or access the full version by clicking the button below. 

Read the latest If helps a lot report
Financial results for the group, see Sampo’s quarterly reporting.

Solid performance enables us to help customers correctly every day​

We have started the new year with continued solid performance across Sampo Group, with increasing demand for If ’s private and SME insurances.

At If, we begin the year with many opportunities ahead and a clear sense of purpose – to help our customers a lot. In the first quarter, we paid out an average of 125 million SEK in claims per day – helping our customers to rebuild, recover and move forward with confidence. Every day brings new insights into how we can better support our customers and meet their evolving needs.

Our scale benefits and underwriting discipline is a proven receipt for resilience in a volatile world, allowing us to invest in meeting changing customer needs. Across our organization, digital develop-ment is accelerating. New technologies, including AI, are enabling us to work smarter, respond​

faster and stay closer to our customers than ever before. For instance, we are improving how we understand risk, anticipate and prepare for extreme weather and turn data into concreate actions.​

But as we move forward, we stay grounded in a simple question: What matters most to our customers? For most people, being properly​ insured in everyday life is the foundation. Home insurance is often the starting point – whether as a student or when starting a family of your own. The home is deeply personal, and we see​ a growing need for guidance on how to protect it and care for it over time. In this edition of the If helps a lot report, we turn to where it all begins – the home.

Morten Thorsrud,
CEO of Sampo Group​

Preventive services are becoming central to home insurance

Insights from the quarter with Ingrid Janbu Holthe, Head of Private at If​

For many people, a home is the largest invest-ment they will ever make. And to feel safe and protected at home is the foundation of stability. Being correctly covered by your insurance is what’s most important for our customers. But for us, it’s not only about being there when something happens. We are increasingly focusing on helping reduce risk before it occurs.​

We continuously invest time and resources into listening to our customers to understand their needs, concerns and experiences. One trend is clear:  More homeowners are asking for guidance on how to prevent damage from extreme weather and how to prepare for the unexpected that might occur in your home.​

We want to encourage a more proactive ap-proach to homeownership and support our customers along the way. We have a range of home risk preventive services including physical house checks, risk preventive sensors and digital guides to help our customers. Through the integration of advisory services, specialised expertise for​ homeowners, and advanced technologies such as embedded sensors and new data sources concerning extreme weather, we enable homeowners to gain deeper insights into their properties, take proactive measures, and enhance their overall resilience.​
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If helps a lot report Q1

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