If helps a lot report

Employee wellbeing is moving higher up the corporate agenda. More companies now see a healthy workforce not only as a people’s issue, but as a business priority, a competitive advantage and a source of resilience.

"Business is about people. Companies increasingly recognize that employee wellbeing is closely linked to performance, resilience and long-term success. At the same time, employers face growing risks connected to negative stress, mental illness and longterm absence. That is where insurance can play a broader role, through prevention, rehabilitation and support that helps people stay healthy and recover after for example an accident at work", says Kristine Birk, Head of Underwriting, business area Industrial at If.

Involuntary loneliness is one of the most pressing public health challenges of our time, affecting people of all ages and backgrounds. Surveys made by If in the Nordic Health report shows that 1 out of 2 of people in the Nordics have felt lonely, and nearly 7 out of 10 stating that involuntary loneliness has negative impact on their health. To help address this growing societal issue, If has founded the Help a lot Award. 

Help a lot Award is an opportunity to receive financial support for a project that brings people together and by that contributes to improved public health. Social relationships have been proven to protect our health throughout life.
“The initiative reflects If’s broader Nordic commitment to societal engagement and prevention, focusing on challenges and risks where early action and collaboration can have a significant positive impact”, says Petra Hallebrant, Award Director at If.

Application is open until 7 September. The winners are selected by local jury members in each country and announced in March 2027. Together, we can shape a future where no one has to feel lonely.